Rules

The Northeast Tennessee Tourism Pinnacle Awards Program has been honoring top performers since 1997.

Objective

To pay tribute to individuals, groups, businesses and organizations that significantly contribute to the area’s economy through tourism promotion and development. 

Who Can Enter

The Pinnacle Awards Program is open to individuals, businesses, organizations or other entities located in the Northeast Tennessee and Southwest Virginia region. The program is open to all Northeast Tennessee Tourism members and non-members. Our members receive special discount entry fees.  

Eligibility

All entries must have been produced between January 1 – December 31, 2020. Entries should pertain to programs that promote visitor and local travel to and within Northeast Tennessee and Southwest Virginia.

Categories

All entries must have been produced between January 1 – December 31, 2020. Entries should pertain to programs that promote visitor and local travel to and within Northeast Tennessee and Southwest Virginia.

Festival or Event of the Year – Budget over/under $50,000
Best New Event – Budget over/under $25,000 (in-person)
Best Sports Event – Budget over/under $50,000
Best Virtual Event
Best Virtual Series
Attraction of the Year – Budget over/under $100,000
Roll With It – Overcoming obstacles with an in-person event that may have transitioned to a virtual event, or continued in-person.

Marketing and Public Relations

Awards have budget categories over/under $50,000

Best Marketing Campaign
Best Public Relations Campaign
Best Social Media Campaign

Advertising and Promotions

Awards have budget categories over/under $50,000

Brochure or Guide
Rack Card
Mailer
Print Ad
TV Commercial
Long Video – over 1 minute
Short Video – under 1 minute

Supporting Businesses

Agency of the Year
Vendor of the Year
Partnership of the Year

Individual Achievement

Adventure Tourism – Outdoor recreation
Rising Star – Under 30 years of age
Volunteer
Hospitality Leader
– Accommodations
Tourism Leader – Tourism executive
Lifetime Achievement

Questions?

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