Tourism generates $911 billion dollars in Northeast Tennessee each year.

The Northeast Tennessee Tourism Association’s annual Pinnacle Awards program first began in 1997, and pays tribute to the industry’s top performers, projects, and individuals.

Nominations are reviewed by a panel of unbiased judges, and exemplary projects are selected as Pinnacle Awards winners. The winners are announced at an awards luncheon during the summer each year.

The Pinnacle Awards program is a past recipient of the Shining Example Award presented by the Southeast Tourism Society, and the Community Relations Award presented by the former Tennessee Association of Convention and Visitors Bureaus.

Northeast Tennessee Tourism Association

The Northeast Tennessee Tourism Association was named the state’s 2019 Destination Marketing Organization of the Year with a mission is to serve as a catalyst to enhance regional economic and community growth through the promotion and development of tourism. The organization was chartered in 1977, is a non-profit tourism promotion and agency that serves and supports Carter, Greene, Hancock, Hawkins, Johnson, Sullivan, Unicoi, and Washington counties in Tennessee, as well as portions of Southwest of Virginia.

2020 Pinnacle Award Winners

Festival or Event of the Year
Tell It to Me: The Johnson City Sessions 90th Anniversary Celebration, ETSU Center for Appalachian Studies

Meet the Mountains Festival
Northeast Tennessee Regional Economic Partnership

Best New Event
Long Trip Home Community Play, McKinney Center

Best Sports Event
Tennessee Big Shots Benefiting Niswonger Children’s Hospital, Visit Kingsport

Attraction of the Year
Dickson-Williams Mansion
Hands On! Discovery Center

Best Marketing Campaign
Sharkation 2019 featuring Sammy the Shark, Greene County Partnership Tourism

Long Island Iced Tea. Visit Kingsport

Best Public Relations Campaign
2nd Annual High Tops to High Heels, Greene County Partnership Sports Council

Round Three of the Long Island Iced Tea Battle, Visit Kingsport

Advertising and Promotions: Brochure or Guide
Find Your Farmers Market Map, Appalachian Resource Conservation & Development Council

Visit Kingsport Visitors Guide

Advertising and Promotions: Rack Card
Lyrics on the Lawn, Main Street Greeneville

Advertising and Promotions: Print
Johnson City Sessions Poster, Visit Johnson City

Advertising and Promotions: TV Commercial
Rewind in Time, Main Street Jonesborough

Advertising and Promotions: Long Video
We’re Going on a Farm Tour! Appalachian Resource Conservation & Development Council

Advertising and Promotions: Long Video
Bristol Rhythm & Roots Reunion 2019 Recap, Birthplace of Country Music

Advertising and Promotions: Short Video
Ken Burns on the Birthplace of Country Music Museum, Birthplace of Country Music

Advertising and Promotions: Social Media Campaign
Shop Small Social Media Campaign, Main Street Jonesborough

Partnership Award
General Morgan Inn and Niswonger Performing Arts Center

Adventure Tourism Award
Rob Cole

Rising Star Award
Jenna Moore

Volunteer of the Year
Cristy Dunn

Hospitality Leader of the Year
Steve Bales

Tourism Leader of the Year
Leah Ross

Lifetime Achievement
Logan McCabe