The Northeast Tennessee Tourism Association was chartered in 1977 as a non-profit tourism,
The Pinnacle Awards program, organized in 1997 by the Northeast Tennessee Tourism Association, pays tribute to peak performers in the tourism industry. Entries are reviewed by a panel of unbiased judges, and exemplary projects are selected as Pinnacle Awards winners.
The winners are announced at an awards luncheon during National Tourism Week in May.
The Pinnacle Awards program is a past recipient of the Shining Example Award presented by the Southeast Tourism Society, and the Community Relations Award presented by the Tennessee Association of Convention and Visitors Bureaus.