Advertising and Promotions: Pinnacle Award Winners

Advertising and Promotions: Brochure or Guide
Jonesborough Visitors Guide

Johnson City Outdoor Guide

Advertising and Promotions: Rack Card
Jonesborough Yarn Exchange Season Rack Card

Birthplace of Country Music Museum

Advertising and Promotions: Direct Mail
Birthplace of Country Music Museum Motorcoach Postcard

Advertising and Promotions: Print Ad
Curiosity Campaign
Hands On! Discovery Center

Johnson City Blue Ridge Outdoors Top Town Ad
Johnson City Convention & Visitors Bureau

Advertising and Promotions: TV Commercial
Bristol Rhythm & Roots Reunion TV Spot
Birthplace of Country Music

Advertising and Promotions: Long Video
Jonesborough Yarn Exchange Season Pass Video

The Original Long Island Iced Tea
Visit Kingsport

Advertising and Promotions: Short Video
With These Hands
Town of Jonesborough

Advertising and Promotions: Social Media Campaign
#StayCateInGreenevilleTN
Greene County Partnership

Southern Dozen
Johnson City Convention & Visitors Bureau

Marketing and Public Relations: Pinnacle Award Winners

Best Marketing Campaign
Wetlands Water Park, Bring Your Own Swimsuit
Town of Jonesborough

Best Marketing Campaign
Original Long Island Iced Tea
Visit Kingsport

Adventure Tourism Award
SORBA Tri-Cities
Johnson City Convention & Visitors Bureau

Best Public Relations Campaign
The Long Road Music Festival (United Kingdom)
Birthplace of Country Music

Attraction of the Year: Pinnacle Award Winners

Birthplace of Country Music Museum
Birthplace of Country Music

Best New Event: Pinnacle Award Winner

I Am Home
Town of Jonesborough

Best Festival or Event: Pinnacle Award Winners

National Storytelling Festival
International Storytelling Center

Partnership Award: Pinnacle Award Winners

East Tennessee State University Center of Excellence in Paleontology
Hands On! Discovery Center

Individual Achievement: Pinnacle Award Winners

Rising Star
Katelyn Yarbrough, Historic Eureka Inn
Nominated by Town of Jonesborough

Volunteer of the Year
Chuck Mason
Nominated by Johnson City Convention & Visitors Bureau

Hospitality Leader of the Year
Steve Lewis, DoubleTree by Hilton
Nominated by Johnson City Convention & Visitors Bureau

Tourism Leader of the Year
Andy Marquart, Hands On! Discovery Center
Nomatinated by Johnson City Convention and Visitors Bureau