Advertising and Promotions: Pinnacle Award Winners

Perpetuating the Legacy Brochure
Birthplace of Country Music

Jonesborough Yarn Exchange Rack Card
Town of Jonesborough

A Midsummer Night’s Dream Postcard
Barter Theatre

Southern Dozen Print Ad
Johnson City Convention and Visitors Bureau

Discover Bristol Great Outdoors Commercial
Discover Bristol

Discover Bristol Music and Shopping Video
Discover Bristol

Coming Home to Historic Sullivan County
Sullivan County Department of Archives and Tourism

2017 Bristol Rhythm & Roots Reunion
Birthplace of Country Music

40th Annual Unicoi Apple Festival
Unicoi County Chamber of Commerce

Marketing and Public Relations: Pinnacle Award Winners

“Be Epic” – NAIA Indoor Track & Field National Championships
Johnson City Convention and Visitors Bureau

90th Anniversary of the Bristol Sessions
Birthplace of Country Music

Trek Store, Johnson City
Johnson City Convention and Visitors Bureau

#CaptureKingsport, Kingsport’s Selfie Trail
Visit Kingsport

Attraction of the Year: Pinnacle Award Winners

Tweetsie Trail
Johnson City Convention and Visitors Bureau

Birthplace of Country Music Museum
Birthplace of Country Music

Best New Event: Pinnacle Award Winner

U.S. Women’s Disc Golf National Championship
Johnson City Convention and Visitors Bureau

Best Festival or Event: Pinnacle Award Winners

Jonesborough Yarn Exchange Radio Series
Town of Jonesborough

Bristol Rhythm & Roots Reunion
Birthplace of Country Music

Partnership Award: Pinnacle Award Winners

The High Road Agency nominated by Birthplace of Country Music

Individual Achievement: Pinnacle Award Winners

Rising Star
Stephen Callahan, Tennessee Hills Distillery

Volunteer of the Year
Tim Bar, Tournament Director for 2017 Professional Disc Golf Association

Tourism Leader of the Year
Brenda Whitson, Johnson City Convention and Visitors Bureau