Honoring Tourism in
The Pinnacle Awards program pays tribute Northeast Tennessee’s peak performers in the tourism industry. Nominations are reviewed by a panel of unbiased judges, and exemplary projects and individuals are selected as Pinnacle Award winners.
Chartered in 1977 as a non-profit tourism, promotion, and development agency, the Northeast Tennessee Tourism Association serves and supports Carter, Greene, Hancock, Hawkins, Johnson, Sullivan, Unicoi, and Washington counties, as well as portions of Southwest Virginia. The organization serves as one of nine statewide regional tourism organizations recognized by the Tennessee Department of Tourist Development.